opinions

opinions

Exclusive interview with SportEx Chairman- Raghvendra Madhav

SportEXAsia supported by the Ministry of Youth Affairs and Sports concluded with game-changing ideas and extraordinary perspectives by eminent personalities in the capital. The two day international conference saw the active participation of ...

How Sports can be the New and acceptable Business Currency for Investors

Just 15 months into the relatively ‘uncharted territory’ of Sports Industry, it seems like I have been thrown into a stormy blizzard of sorts (for good). Eversince we started to grow with our digital business initiatives, I was be...

Walkers UK brand manager John Savage's interview on UEFA sponsorship campaign

As Walkers Crisps kicks off the second year of a three-year UEFA sponsorship campaign,  UK brand manager John Savage in an interview to The Drum spoke about the benefits of backing football and how, after over 20 years of working with Ga...

Has Juventus's 'marketing' move backfired?

Italian Serie A champions, Juventus F.C. yeseterday revealed via Twitter that they have re-branded their logo. In a statement issued by the club president Andrea Agnelli, "The new logo, which will be in use from July 2017, represents the very...

'Dhoni' brands endorsement valuation might dip

Mahendra Singh Dhoni's brand value is all set to go down after he announced his decision to step down as the captain of the national team from limited overs format. Coming from a small town in India and beating all odds to reach the top, Dhon...

Latvian Handball Federation and Playgineering Systems signed a 3 year contract

(by:- Anrijs Brencans, Partner at PlayGineering Systems Ltd.)

Latvian Handball Federation and Playgineering Systems have signed a three year contract for unique sports technology utilization for all Latvia...