east-asia

east-asia

Chinese Basketball seals exclusive p’ship with Sportradar

The Chinese Basketball Association League (Beijing) Sports Co., Ltd (the “CBA Company”) set out its ambitious stall for 2018 by calling on Shanghai Beitai Digital Information Technology Co., Ltd (“Beitai Digital”) to b...

Asian Tour refresh its logo

The Asian Tour has refreshed its logo to reflect the development and progression of the organisation.

Recently, the Asian Tour has seen a dramatic shift in performance from a new crop of ultra-talented young players. On any given week...

Yonex extends Australian Open partnership

Sports equipment manufacturer Yonex will continue to be the Official Stringer for Australian Open the first Grand Slam tennis championship of the year. The Australian Open and Yonex have extended the partnership into the third successive year...

Yanjing Beer renews CFA Cup title sponsorship

The Chinese beer brand Yanjing has renewed its title sponsorship deal with Chinese Football Association Cup (CFA Cup) for next four years from 2018 to 2021.

The brand discloses itself that the partnership fee surpasses the previous 80...

Beijing 2022 signs China Unicom as official sponsorship partner

The telecommunications company China Unicom signs a deal to sponsor the Olympic and Paralympic Winter Games Beijing 2022.

Han Zirong, Secretary General of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Gam...

MLB signs partnership deal with BEREGL

Major League Baseball (MLB) signed a 10-year partnership with Beijing Enterprises Real-Estate Group Limited (BEREGL) which will seek to further boost the sport’s development in China through investment in infrastructure.

The Nor...

ANTA becomes equipment partner of Chinese Winter Olympics team

ANTA Sports Products Limited ("ANTA Sports" or the "Company", stock ticker: 2020) is pleased to announce that the equipment of the Chinese sports delegation for the PyeongChang 2018 awards events will be announced at the C...

Asian Football Confederation hands $3k fine to Hong Kong Football

The Hong Kong Football Association has been fined $3,000 after fans booed the Chinese national anthem, during an Asia Cup match last month, the third time they have been punished for booing.

On November 14, local soccer fans booed the...

Yutang Sports signs media partnership deal with SPORTEL

Global sports marketing & media convention SPORTEL has announced sports marketing media platform Yutang Sports as a media partner and sponsor of the 2018 SPORTELAsia (13-15 March) and SPORTELMonaco (22-25 October...

German Basketball Federation signs partnership deal with Peak

German Basketball Federation (DBB) has renewed its partnership deal with Chinese sportswear manufacturer Peak.