ITF and Sportradar to launch new live streaming platform

The sports global governing body International Tennis Federation (ITF), has announced partnership with Sportradar AG for its new live streaming platform for Davis Cup and Fed Cup by BNP Paribas.

Pro Circuit followers will have access to live scores, streams and maps as well as news, galleries and social media updates.

In total, more than 50,000 matches will be live streamed each year to bring them even closer to their favourite players and tournaments.

ITF president David Haggerty said: “Our valued partnership with Sportradar has enabled us to develop the content and reach that we need in order to continue strengthening the relationship between our fans and the tennis they love to follow.”

Since 2012 we have worked on delivering more and more live data content and streams and this comprehensive Pro Circuit suite will ensure everyone can keep their fingers on the pulse of global tennis.

Sportradar founder and CEO Carsten Koerl said: “Our partnership with the ITF is one of the crown jewels of Sportradar’s business.”

This long-term relationship means that our Sportradar OTT solution is delivering streamed content across thousands of Davis Cup and Fed Cup by BNP Paribas as well as Pro Circuit matches each year.

Insightful data will be accessible no matter where fans choose to access it; and our Advertising & Sponsorship team will be able to market these platforms to a whole range of potential brands and sponsors.

This weekend’s semi-finals see Belgium host Australia in Brussels and Serbia travel to Lille to face France to contest a place in the Davis Cup Final in November, with eight World Group play-off ties also taking place.