industry-speaks

industry-speaks

Exclusive interview with SportEx Chairman- Raghvendra Madhav

SportEXAsia supported by the Ministry of Youth Affairs and Sports concluded with game-changing ideas and extraordinary perspectives by eminent personalities in the capital. The two day international conference saw the active participation of ...

How Sports can be the New and acceptable Business Currency for Investors

Just 15 months into the relatively ‘uncharted territory’ of Sports Industry, it seems like I have been thrown into a stormy blizzard of sorts (for good). Eversince we started to grow with our digital business initiatives, I was be...

Has Juventus's 'marketing' move backfired?

Italian Serie A champions, Juventus F.C. yeseterday revealed via Twitter that they have re-branded their logo. In a statement issued by the club president Andrea Agnelli, "The new logo, which will be in use from July 2017, represents the very...

'Dhoni' brands endorsement valuation might dip

Mahendra Singh Dhoni's brand value is all set to go down after he announced his decision to step down as the captain of the national team from limited overs format. Coming from a small town in India and beating all odds to reach the top, Dhon...

Federation of Skiing launch official Mobile app

In a Sporting world where authorities are looking for new ways of marketing that can yield them significant revenues. So, keeping in mind, The International Ski Federation (FIS) has launched a new official mobile application. The app, availab...

Tokyo 2020 Olympics- Organizers revealed budget plans

Organizers of the Tokyo Olympics estimate the total cost of hosting the 2020 Games will be between 1.6 and 1.8 trillion yen ($13-$15 billion). The official cost estimate announced Wednesday was below the promised 2 trillion ($17 billion) cap, wh...